Re-Imagining Change: Story-Based Strategies for Framing, Messaging, and Campaign Design
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filed under:
Workshop
- Celia Alario, Rosi Reyes, and Doyle Canning, smartMeme
Humans are hardwired for narrative, and stories are central to an effective strategy: What myths do we need to debunk? What story do we want to tell instead? How do we spread the story far and wide? Explore strategies for connecting framing to movement-building and learn storytelling skills that will amplify your communications, campaigning, and organizing. We will combine framing theories with real world case studies, and offer opportunities to practice your messaging.
