Western States Center

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	The Center's affiliate organization, Western State Strategies, is continuing our traditional work on campaign finance reform, supporting voter-owned elections and promoting a more transparent election system that expands democracy.



	Help Western States Center support and grow the progressive movement in the West!


	PUBLIC RELATIONS & COMMUNICATIONS - TOOLS AND RESOURCES

	Tools and articles that increase organizations' power to build campaigns by focusing on the importance of media relations: telling your story in the press, building relationships with reporters, pitching media releases and advisories, press kits and online press rooms. Also covered are assessing communications capacity and infrastructure, setting goals, targeting your audience, framing and developing your message, and crafting news hooks.

	Documents for Download: Working with the Media - Article by trainer and consultant Andy Robinson on drafting a news release and working with reporters. Developing a Public Relations Plan - Information on how to develop a publicity plan for your organization, written by Andy Robinson.



	Helpful Web Sites: Adbusters Media Foundation - Adbusters Media Foundation is a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age. Adbusters Media Foundation publishes Adbusters magazine, operates a web site and offers its creative services through PowerShift, its advocacy advertising agency. MediaNet Online Tutorial - MediaNet is an online tutorial This section explains how to use this tutorial on establishing an online presence and strategic media planning. SPIN Project - In today's crowded media environment, organizations working to build a fair, just and equitable society can scarcely be heard. Organizations hoping to shape debates and shift public policy must embrace strategic communications to achieve their goals. The SPIN Project strengthens nonprofit social justice organizations, small and large, to communicate effectively for themselves. The SPIN Project provides accessible and affordable strategic communications consulting, training, coaching, networking opportunities and concrete tools. We Interrupt This Message - We Interrupt This Message is an activist project dedicated to building the capacity of public interest advocates to conduct traditional media work, reframe public debate, and interrupt media stereotypes. Interrupt provides on-line media tools and access to a network of media consultants and trainers.